Pink Asparagus

I pink puffy heart Heather Armstrong. I got an email response from her once and I thought I was going to pee my pants in glee. So, today when Chris (you like how I use their first names, like I really know them?) alerted us all to an article in the WSJ about Heather, I was anxious to read it. Too many articles about bloggers & mommy bloggers (I don’t think Heather falls squarely into this category but it’s where she got her start) are negative.

I was genuinely pleased. And excited.

It’s a fantastic article. And it doesn’t just talk about how Heather writes about her life. It explains how this is a business enterprise for the Armstrongs; that dooce.com is a brand. She takes her branding very seriously. Advertisers take her brand seriously. She’s a business woman and her business is her blog. Good for her. And lucky for all of us.

Maybe the rest of society is getting it. Blogging isn’t just a hobby for some. And the talented bloggers don’t just write about what they had for lunch.

I had Drunken Noodles for lunch yesterday.