I wish I could say my children won’t be affected by outside influences. They’ll go through middle and high schools with their self-esteem intact! Magic 8 Ball says: Doubtful. The media tells us we can be better people if we do/wear/carry/drink/eat/shop at/spritze their product(s). I like to think I’m a savvy consumer. I do believe I can help the appearance of fine lines and wrinkles with moisturizers. Do I think I’ll turn back the clock and look 18 again? Nope, and that’s great. I want to look my age. Just… more vibrant. On the flip side, I’m pretty sure my food would taste better stored in a french door refrigerator. Sears/Home Depot/Lowes told me so.

I like it. It’s catchy and all the other things that effective marketing is supposed to be. And for me, the little girl looks like I think Audrey will look in a few years, so they got my attention. They did a great job luring me in. Dove cares about ME! And MY daughter! It wasn’t an ad for products, it was an ad reminding parents to talk to their kids about self-esteem! How many mothers are going to now reach for the Dove products because Dove cares about their daughter? Sneaky marketers, got the hook in when I wasn’t looking. Since Dove cares about me and my daughter, using their products will make me realize I don’t need a boob lift! Washing with a Dove bar (yum, chocolate Dove bar) will keep me from wanting to purge my lunch!

I applaud Dove. They use real women in their advertising. And they try to attach a message to their advertising. But in the end, they’re still trying to tell me that I’ll be more beautiful if I use their products.

But that song? Totally catchy and stuck in my head.

1 smart person left their mark:

  1. Scylla, 5. October 2007, 18:00

    I agree that they are sneaky, but I really like that the discussion is at least out there now.
    In the mainstream out there, instead of limited to “feminist reactionaries” in dark coffee houses.