Oh Hasbro, how you disappoint me. I thought that we were past the point where there were “boy” and “girl” toys. Or at least that the marketing wasn’t so blatant.
We have the truck in this ad. Audrey received it as a Christmas present. Since its built for boyhood will she grow boy parts when she plays with it?
On My Little Pony’s website (also a Hasbro product):
Audrey received a Pony for her birthday and Elliot was so excited. Now she has two! She can share! They can play together! Then he spent much of that weekend poring over the Pony catalog that came in the box choosing which one Audrey could get him for his birthday.
I don’t think I’m some sort of uber-enlightened parent that has managed to raise children with no gender identification. But I don’t want either kid to be embarassed about playing with toys they like. Regardless of the color and number of wheels.
This is such a buzz-kill. I like these toys, I just hate their marketing tact.